Music's Not For Everyone (KLP220)
Everyone on Earth might own a personal listening device, or a state of
the art Hi-Fi listening unit. They might have compiled a home library of
records, compact discs, ticket stubs or concert set lists … but Chain & the
Gang might not be included in all of them. Their delightful racket isn't for
everyone. Is it for anyone? Possibly. But maybe those people live in a
galaxy far, far away. In fact, rumour has it that Chain & the Gang's new
long-player Music's Not For Everyone [KLP220] is the sound on everyone's
Hi-Fi 2,000,000 light years away from here. It's played at pool parties,
proms and pizzerias. These beings or entities dig the hard-edged dance
groove of "Livin' Rough." They think it sounds real "earthy." They love
"Detroit Music" (but they think it refers to a particular kind of space cake).
They've chosen "Not Good Enough" to be the anthem for their Football
Team when it competes in inter-stellar tournaments. It really psyches out
the competition. And they know that "Youth is Wasted on the Young"
expresses a sentiment that we are only beginning to understand here.
But that's a more advanced society of course. It's a place where people
have good taste and a sense of humor and like music that's exciting,
simple and full of vitality. On Earth? Some don’t even know what they’re
listening to. To them music is a sense of security, and nothing more. They
like it because it means they don’t have to interact. They might say,
“Hey! It’s my friend’s birthday; we wanna hear some rap!”
Chain & the Gang knows they have a long way to go before they're
accepted back here on on Earth. But they have a strategy: maybe if
someone heard their music, they would like it.
So they're sending out promotional "previews" for DJs and reviewers with
a little written explanation, which reads: "Chain & the Gang is a group
with a new record on K records which features Ian Svenonius (from
Nation of Ulysses, Make-Up, Weird War etc) who is also the host of the
internet chat show “Soft Focus” (vbs.tv) and authored the book The
Psychic Soviet (Drag City Records and Books). Music's not for Everyone
is their new album, following their 2009 opus Down With Liberty ... Up With
Chains! [KLP203]. This Music is pithy and succinct. It features roaring
organ solos, shredding guitar, and plomping percussion by an all star
cast (Fred Thomas, Arrington de Dionyso, Brian Weber) complete with
call and response vocals by fabulous back-up singers such as Veronica
Ortuño, (The Carrots and Finally Punk), Sara Pedal (Seahorse Liberation
Army) and Tara Jane ONeil." That just might do the trick. Or, it'll prove that music isn't for everyone.
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